On the phone this morning, I was telling a friend that we had finished setting up a PayPal account so…
Better Trade Show Booths
Who had the very best booth at the September 2010 International Catholic Stewardship Conference (ICSC) in San Diego? In our…
UPDATE: MARKETING IN A TOUGH ECONOMY
On 9/26 we wrote: Give a free item with a purchase, rather than discounting your regular prices. Which of these is…
COMPETING IN A TOUGH ECONOMY
This morning’s Forbes.com article, The Strong Get Stronger In Recession, tells the story of how cash-rich companies can not only survive…
FREE IDEA FOR BARBERS AND DOG GROOMERS
Last week I got a hair cut at a local barber shop. They do a great job. The owner, Kevin,…
NON-PROFIT DOUBLES PROFIT IN BAD ECONOMY
At a time when the DOW has suffered a 12-month, 50 percent free-fall, and Detroit’s big three aren’t sure if…
PRIVACY IN AN EMAIL WORLD
I am very sore this morning. Pretty much everything hurts from my knees up. It’s the result of my attendance…
ARE YOU ADDICTED TO CRACKBERRY?
Are you addicted to checking email on your phone? Do you think your spouse is addicted? If so, you’re not…
BIG STUFF FIRST
There’s a theory / practice that I follow seemingly hundreds of times each day. It’s applicable to almost anything: launching…
CAN WE MEET NEXT WEEK?
Last week I was on the phone with a vendor who is also a business owner. Let’s call him, oh,…
FEED MY FAMILY FOR $20
I have a really good marketing idea for a family restaurant: Offer your customers a choice of low-cost, flat-fee, feed-the-entire-family…
BEATING A TOUGH ECONOMY
All the news these days is “the economy.” And for good reason. Things don’t look that great from a number…
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